Thursday, November 14, 2019
Feeld wants to be workplace Tinder, so what could possibly go wrong
Feeld wants to be workplace Tinder, so what could possibly go wrong Feeld wants to be workplace Tinder, so what could possibly go wrong Would you reveal your feelings for a workplace crush?Would you do it through workplace chat?With a new bot called Feeld for Slack, checking yes or no to the fraught question of âdo you like me?â will be all too easy.In many places, Slackâs instant messaging app has already taken over email as the dominant mode of communication; with Feeld, Slack can now be used as a Tinder.Feeld wants us to âembrace feelingsâ at work through its Slack integration. Once itâs installed, you can tell your office crush that you have feelings for them by @âing them by name.If your crush reciprocates by @âing you back, Feeld will let you both know, so you can one day tell your children you met through a bot. How does Feeld work?All of this will likely work - if you can get it into your company Slack. The ease with which one person can integrate a dating bot into a companyâs communications, however willing or unwilling those employees may feel about the idea, does raise many human resources red flags.Feeldâs manifesto does note that âconsent is key,â âwork is work,â and âDiscrimination sucks (and is illegal),â so the company is not unaware of the dangers its app is unleashing.Itâs just forging ahead, regardless. Thereâs comfort in the formulaic yes/no safety of Feeldâs bot that treats desire as a problem that can be solved. From Feeldâs perspective, dating is already so complicated and contradictory - why not save the user time?Feeld founder Dimo Trifonov said he created the app, then-called 3nder, as a way to help people explore polyamory after his girlfriend told him she had sexual feelings for other women.âThe app was a way to show her that there are many people like her and like me,â he told Fast Company. Now, with Feeldâs bot, workplaces that use Slack can now bring desire into professional contexts, but does any workplace actually want this feature?Feeld infiltrates the Washington PostLadders reached out to Feeld to find out if there are any workplaces actually integrating the Feeld bot into their Slacks. We will update when we get a response.Until then, we briefly had a live test case on Monday afternoon during the fraught moments that Feeld was activated for The Washington Postâs Slack.One Post social media editor made a play on words for the paperâs new motto, âDemocracy dies in darkness,â joking that âDemocracy dies in thirstiness.âDavid Farenthold, the Postâs Pulitzer-prize-winning investigative reporter had a different take: âThis is why i donât use Slack. Every time I log in, itâs all GIFs and hormones.â The Washington Post's Slack just sent this to the entire newsroom. Democracy dies in thirstiness. pic.twitter.com/2Rj8rNm9zv - S C R E A M PARK ?? (@GenePark) May 1, 2017Journalists on Twitter speculated whether it was âsome random admin who got the request and just OKed itâ or something more nefarious was at play.Lisa Bonos, the Postâs dating editor, later said she was the culprit who had introduced the bot for âabout 30 secondsâ as part of a future story. Trifonov told Bonos that Feeld would work better in startups or âzero-hierarchy companiesâ than at the Post. Although Trifonov argued that having a workplace crush is not illegal, acting upon it sometimes can be, and startups are less likely to have human resources departments. For about 30 seconds, I almost tricked the @washingtonpost newsroom into confessing their work crushes to a @feeldCo @Slack bot. pic.twitter.com/5wmjb5mcmC - Lisa Bonos (@lisabonos) May 1, 2017Slack has always been a distractionIn some ways, it makes sense why Feeld would choose Slack as its open platform of choice to test out its dating Lord of the Flies.Slack is already purposefully merging work and play with GIFs, emoji and smartphone notifications that can grab your attention at a momentâs notice - even when youâre at home.As one Atlantic writer warned, Slackâs new emoji status feature is a cutesy way to let your co-workers know what youâre doing at all times. Itâs also one more way for Slack to take up more of your attention on a messaging app and away from your own responsibilities: âpeople could conceivably feel pressured to describe what theyâre up to at all times, in order to explain to their colleagues why they might not immediately reply to a Slack message.âThrough its international Slack group, Feeld is indicating its hope for global reach where channels are popping up for specific cities.The conversation s in the newly created #newyork dating channel are pretty tame so far with individual members sharing their favorite neighborhood restaurants as icebreakers. For now, it feels like a Reddit thread, or a middle school dance floor where boys and girls eye each other from the punch bowl. Time will tell if Feeld moves beyond a quirky novelty of a human resources nightmare.Does anyone who is not a journalist actually want to test this out in an office? If any of you hear of this happening, email me. (Donât Slack me.)
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.